BioEquine started with a horse named Chics In The Male and a search for something I couldn't find.

When I purchased Chics In The Male, I wanted a good supplement for my horses. I spent a lot of time looking at what was available and trying to find something that made sense for the way I wanted to feed my horses.

Eventually, I gave up looking.

Then I discovered a formulation that was different from the products I had been considering. It made sense to me, and I began using it with my own horses. That formulation became the foundation of what would eventually become BioEquine.

I didn't set out to develop a supplement company. I found a formulation I believed in, used it on my own horses, and BioEquine grew from there.

It Started With Our Own Horses

From the beginning, the most important question was simple: Would I feed this to my own horses?

That remains the question today.

We try BioEquine on our own horses first. We live with the horses, feed them every day and see them in their normal environment. That gives us a very personal connection to the product and to the decisions we make about it.

For more than 25 years, the original formulation remained the basis of BioEquine. The formulation changed in 2026 when ingredients became unavailable, better sources became available and we had the opportunity to refine the product.

That was a specific reformulation in 2026, not a gradual change in the formula over the years.

What did not change was our philosophy: every ingredient should have a purpose, should complement the forage-based diet and should contribute to the horse's digestive and nutritional needs as a whole.

Finding the Right Manufacturer

As BioEquine grew, finding the right manufacturer became an important part of the process.

We wanted to manufacture in Canada and work with a company that could produce the product to our specifications without requiring enormous production runs.

That is particularly important because BioEquine contains live microbial ingredients and therefore has an expiry date.

We don't want to manufacture huge quantities simply because larger production runs can reduce manufacturing costs. We want our customers to receive fresh product.

That means we manufacture in smaller lots and manage our inventory carefully.

For us, that is part of quality control.

Why Small Lots Matter

A smaller production run gives us better control over how much product we have on hand and how long it sits before reaching a customer.

It may not be the most economical way to manufacture a supplement, but we believe freshness is more important than simply producing the largest possible quantity at the lowest possible manufacturing cost.

We would rather make smaller batches and keep the product moving than have large amounts sitting in inventory for extended periods.

That is one of the trade-offs of remaining a small company, and it is one we are comfortable making.

Quality, Personal Service and Cost Control

There are three things that are particularly important to us: quality, personal customer service and cost control.

Quality starts with the ingredients. We pay attention to where ingredients come from, what they are and why they are included.

It continues through manufacturing, packaging and labelling. We are involved in those details rather than simply ordering a finished product and putting our name on it.

Customer service is equally important.

BioEquine customers are dealing with a small, independent company. We want to know our customers and be available when they have questions. We understand that choosing a horse supplement can be confusing, particularly when there are so many products making different claims.

We would rather have a conversation with a customer than simply sell another product.

Cost control is also important because we don't want unnecessary expenses built into the price of BioEquine.

Why We Don't Stock BioEquine in Stores

We have deliberately chosen not to put BioEquine into a large retail distribution system.

There are costs associated with every step between the manufacturer and the customer. Retailers need their margins, products need to be shipped and stored, and additional inventory has to be maintained.

By selling directly to our customers, we can keep better control over those costs.

That doesn't mean we want to compromise on quality to make the product cheaper. Quite the opposite. We want to control unnecessary costs so that we can put more value into the product and pass those savings on to our customers.

We would rather spend the money on the product than on layers of distribution.

We also believe there is value in having a direct relationship with the people who feed BioEquine.

We Are Involved in the Details

Being small means we are involved in things that might be handled by separate departments in a much larger company.

Ingredients. Manufacturing. Packaging. Labels. Artwork. Containers. Scoops. Shipping.

We pay attention to all of it.

The 2026 reformulation is a good example. When certain ingredients became unavailable and better sources became available, we went through the process of finding suitable replacements and refining the formulation while keeping the underlying philosophy intact.

The same approach applies to packaging and labelling. We want the information on the container to be accurate, the packaging to work properly and the finished product to represent the quality we expect.

Sometimes controlling costs means finding a better source. Sometimes it means changing a component or manufacturing detail. The goal is always to improve or maintain the product without adding unnecessary expense.

Staying Close to the Horses

Being ranch-based keeps BioEquine connected to real horses and real feeding programs.

We aren't developing a product for an abstract market. We are feeding horses ourselves.

We know that horses don't all live under identical conditions. Some are turned out all day. Some spend time in stalls. Some are performance horses. Some are breeding horses. Some are older horses. Their forage and management can vary considerably.

That is one reason we have always looked at digestive and nutritional support as a whole rather than trying to create a different product for every individual concern.

And because we use the product ourselves, we pay attention to the practical details that matter to horse owners.

We Try It on Our Own Horses First

This is perhaps the most important part of being ranch-based.

We feed BioEquine to our own horses first.

When we make a change, we want to be comfortable with that change ourselves. We don't want our customers to be the testing ground for something we wouldn't use on our own horses.

Our horses are part of our everyday lives. We see them every day, know what they are eating and know how they are being managed.

That doesn't replace scientific research or controlled studies. It does mean that we take personal responsibility for what goes into our own feed buckets.

Small by Choice

BioEquine has remained small because we have chosen to keep it that way.

Our priorities are quality, fresh product, personal customer service and cost control. Staying independent allows us to remain involved in the details from ingredients through manufacturing, packaging and labelling.

It also allows us to make decisions based on the product and the horses rather than on the requirements of a large retail distribution system.

BioEquine began because I was looking for something for my own horses and had finally given up trying to find it.

Then I discovered a formulation that made sense.

More than 25 years later, that is still the standard we use.

The formula changed in 2026. Our philosophy did not.

We feed it to our own horses first, we care about what goes into every container, and we would rather stay small and do it properly than become big simply for the sake of being big.